The hottest packaging trend for berries and beyond

The hottest packaging trend for berries and beyond
The hottest packaging trend for berries and beyond
The hottest packaging trend for berries and beyond
The hottest packaging trend for berries and beyond
The hottest packaging trend for berries and beyond
The hottest packaging trend for berries and beyond
The hottest packaging trend for berries and beyond
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The IV International Berry Congress confirms the packaging trend consumers will want worldwide.


The International Berry Congress in Huelva, Spain, this year in its 4th edition, as a great opportunity to share not only the new technologies and products we’ve developed in the past year, but also to present where we plan to go next. We continually research global trends of the sector, and use this information to predict how we think production, product, and package will evolve. Events like the International Berry Congress are perfect moments to get feedback on our ideas from all parts of the industry, and incorporate their opinions into our plans as well.

This year, the strongest trend we see is growing in all sectors, not only berries. Consumers are increasingly seeking out sustainable packaging options, though still wanting to remain loyal to package trends such as smaller snack-sized containers that are easy to carry. Local packaging experts Ejidozone have also bet on this trend, offering fully compostable and recyclable options, such as small cardboard trays and biodegradable plastics. The response was extremely favorable from attendees to the congress from all parts of the supply chain, indicating a likely confirmation of the significance of this trend on the rise.

In this edition of the Berry Congress we shared the improvements to our Induser berry packing lines, such as increased speed and precision on our fully multiformat lines for all ranges of production, from small family operations to the largest blueberry packing facility in Europe. Since the beginning, we have designed our machines to work with all package formats, including increasingly popular cardboard trays, encouraging our clients’ growth in dynamic markets. Blueberries are a significant example: as they take off in Europe and other parts of the world, even their traditional markets are changing tastes. Presentations from international presenters confirmed this, as well as highlighting the fruit’s significant growth in Europe and worldwide.